Our fly reels are made exclusively in Sweden from only the best material and the most durable components.

We set the bar for the modern fly reel as early as the 1980s.
Without intermediaries we can offer lower price against similar quality in store!

It all started in the small mill town of Smedjebacken in the Swedish region called Bergslagen, family Danielsson

The dominating standard form of fly reels on the market today originated with Danielsson’s innovative design. Our Original reel turned standard spool design upside down. We applied our expertise in heavy industry and solved several problems which had eluded so many for a so many years. This was back in the early 1980’s. Since then we have continued to raise the standard in innovative fly reels; all with a heritage and soul based on Danielsson Original. This is why we have so many loyal customers.

Everything under one roof!

Production takes place in our own workshop, as does all assembly. We have full control of the entire process from start to finish. Manufacturing is optimized and efficient which in turn sets the parameters for a fair final price. We set our pricing according to the production sequences of the different parts. All waste products are recycled in an environmentally sound manner.

If you look at the fly reel market today, much of it is driven by a consumer product mindset. There, it’s mostly about getting paid and less about delivering functionality and reliability. Most of this depends on lack of knowledge and attention to mechanics. A good guess is that 95% of all brands are manufactured in Asia. Price totally steers this paradigm and the result is nothing more than a pure “consumer product” with a revenue as a primary function.

Direct sales

At Danielsson Flyreels we want to remain a small company with the greatest products. That is why we are focusing on exclusive sales from our factory – directly to you! Unlike a large part of the reel industry we simply don’t buy the mainstream consumer concept. Instead we offer customers the possibility of an active choice. From us you will always get the highest quality at the best price. You pay for the product, not marketing or distribution